Since working with the Let it Rain Films team, they have become like family to us. Having been connected to Roxy’s circle of friends, they were referred to us to re-design their identity.
As the name ‘Let it Rain’ comes from the joy the first rains bring after a dry season, we wanted to create a simple and strong identity that would communicate the feeling of being inspired. And after our presentation there were literally tears of joy! We also chose to include an element of photography in the identity with the logo being used against beautiful landscape shots of land, sky and clouds.
We love working with an energetic and driven team like Let it Rain Films and have since worked with them on the Cape Town Food Trucks brand.