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We are a Cape Town based graphic design studio founded by Roxanne Spears. We work with clients both locally and abroad – teaming with them to create excellence in their visual communication.


At Good Design, we live and breathe design – our pursuit is to fill the world with beautifully crafted and thoughtful design. We specialise in brand identity and food-related design. Our work includes branding, packaging design, food and restaurant branding and book design. Several of the recipe books that we art directed, styled, and designed have become best sellers in South Africa.


Our belief that good design takes time and our attention to detail drives us to give our all to each project. We pride ourselves on being excellent researchers to ensure our work is fresh and inspiring. We believe in developing a unique brand language and experience for our clients. Embarking on a journey with clients and witnessing their growth is a rewarding process that we revel in. We must admit that we have been fortunate enough to attract amazing clients who give us the opportunity to work on projects we could only dream of – it’s an enviable life, we know! Often, our friends are our clients – and more often than not, our clients become our friends.


While being good designers is our purpose, our intention of doing good means that sustainable thinking is an integral part of our design process. We work closely with our clients and trusted suppliers to ensure the best possible sustainable design solution.


We work hard, but we also don’t take ourselves too seriously. We believe in enjoying life and loving your work. If you would like to share ideas or work together, pop us a mail. We would love to hear from you.