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We are Good Design, a small happy graphic design team founded by Roxanne Spears. We are based in Cape Town (our favourite city!) and share a studio space in The Hills Collective, Buchanan Square in Woodstock with a lovely bunch of fellow creatives.


At Good Design we live and breathe design – our pursuit to fill the world with beautifully crafted design and visual loveliness is endless! This busy studio has become Cape Town’s go-to for food related design. Our work includes packaging design, food and restaurant branding, food truck design and book design. A number of the recipe books which we art directed, styled and designed have gone on to become best sellers in South Africa!


Our belief that good design takes time and our attention to detail drives us to give our everything to each project. We pride ourselves in being excellent researchers to ensure our work is fresh and inspiring, and believe in developing a unique brand language and experience for our clients. Embarking on a journey with clients and seeing their growth is a rewarding process that we revel in. We do have to admit that we’ve been lucky enough to attract amazing clients who give us the opportunity to work on projects we could only dream of – it’s an enviable life, we know! Often our friends are our clients – and more than often our clients become our friends.


While being good designers is our purpose, our intention of doing good means that sustainable thinking is an integral part of our design process. We work closely with our clients and trusted suppliers to ensure the best possible sustainable design solution.


We love what we do and given the choice, we wouldn’t be spending our days anywhere else. We work hard but we also don’t take ourselves too seriously. We believe in enjoying life and living like tourists in our own city, treating ourselves to an ice cream, cocktail or adventure every now and then. If you would like to share ideas or work together pop us a mail, we’d love to hear from you.