Koartec was our first real ‘corporate’ client. They are an international company with their main focus (…this is a mouthful!) being the rebuilding and re-structuring of infrastructures and economies through global import and export, construction, finance and investments, sustainability and renewable energy. Put more simply, they ‘power projects’.
The most important brand value we needed to communicate was their global presence and the dynamic quality, young energy and drive of the team which keeps them at the forefront of their industry. With expertise in a number of areas, this was also the perfect opportunity to create a changing logo that could be applied to each division of their company.
After delivering their business cards, we received a message saying ‘‘I’m driving home and I put one of my cards by the speedometer. Can’t stop looking at it’. – we live for text messages like this!