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Hemazing

When it comes to anything Indian, we are all in! Hema, the glamourous Indian from the UK decided to settle in Cape Town and start a modern Indian Food Truck. She chose the perfect name for this: Hema + Amazing = Hemazing!

 

As always, we got completely immersed in the research and lost ourselves in the colours, textures, smells and flavours that make India what it is. We took inspiration from the gloriously beautiful trucks of India, adorned by owners as a reflection of their personalities. As Hema has a lively and fun energy, we translated this onto the truck with vibrant colours and the intricate Rangoli patterns of India which are created to signify a celebration.

 

These complex layered patterns required serious planning in vinyl application – thanks to Russell Erasmus of Woodman Signs and his team – they did a fantastic job as always!

Date

2015

Category

Food Branding