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African Artistry Identity

Max is one of the most stylish girls we know and when she said to us she’s going to be developing a new range of beautiful hand crafted African pieces AND that she wanted us to design her branding, Roxy nearly platzed!


In creating the identity, we chose simplified geometric forms to communicate a sense of refined, crafted design. We saw this as a lovely opportunity to celebrate Africa and show that its beautiful hand crafted design doesn’t need to hold any of the ‘African design’ clichés.